What term refers to the practice of promoting a product as environmentally friendly when it may not be?

The term that refers to the practice of promoting a product as environmentally friendly when it may not be is "greenwashing." Greenwashing is a deceptive marketing strategy where companies present their products or practices as more sustainable or eco-friendly than they genuinely are. This can mislead consumers who are trying to make environmentally conscious choices.

Greenwashing can take various forms, such as vague claims, misleading images, or using jargon that suggests environmental benefits without substantial backing. For instance, a company might use green colors in its packaging or strategically highlight only certain eco-friendly aspects of a product while ignoring negative environmental impacts. This practice not only confuses consumers but can also undermine the efforts of truly sustainable businesses.

Understanding and recognizing greenwashing is crucial for consumers who want to support genuinely eco-friendly products and practices, as it helps them navigate the complexities of marketing claims in a marketplace where companies may be more focused on presenting themselves favorably than on actual environmental responsibility.